Saturday, May 26, 2007
Summer Movies - A Prediction
Just saw my 2nd Summer blockbuster, "Shrek The Third." Easily as good as the original, it is not surprising that records fell. 11 year-old son, Robert, saw Pirates on Thursday night. At 2 hours and 40 minutes, he said he noticed it was long. On the other hand, he couldn't stop talking about it. I just checked box office Mojo, and first estimates are that Pirates will not beat the record for a Friday, but that might have a lot to do with not being able to show it as often as you can a 2 hour movie. At an estimate $43 million domestic, no one will be complaining over at Disney.
I am going to go way out on a limb and make a prediction. This Summer season of movies will completely demolish all the records here-to-fore. The biggest problem for the movie makers will not be audience, it will be screens. Pity the B and C movies. They will be moving to airplanes and DVD's faster than ever as the huge hits monopolize the venues. Some also-rans might even be wise to pull out of this Summer's release plan, and take their chances with the Fall.
This proves, as was mentioned here on previous occasions, the movie business isn't dead. If they put out product that it fun, uplifting, exciting, or edgy, folks will flock to see it. The pundits who predicted two years ago that the end of "going to the movies" was at hand, must have been some of the same prognosticators who are now predicting catastrophic horrors due to global warming - just a failure to consider all of the facts.