I know there is a marketing lesson here, but I can't quite figure out what it is. This sculpture sold for $23.8 Million. At auction, no less. I'm not some old fuddy duddy who doesn't appreciate modern art or things that are unusual. My favorite artists include Escher.
I know there are some outstanding marketers who are reading this blog. Help me out here. Why? If we can get the secret, maybe we can replicate it.
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