I asked a ten-year-old a few years back, whether he liked gravy. Had no idea what it was. Tonight I may have topped that one. I asked my current son of that age about matchbook covers. Same answer. He said he knew what a match box was, and when he thought about it for a while, he had seen matchbooks.
How many of you remember the ads in comic books to sell matchbooks to local merchants. I actually sent away for the kit and made a few calls. Nobody bit. I think I was ten at the time.
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